Brian Geddes
About Familiar Rules

I’m Brian. I write on LinkedIn like a person and it opened a lot of doors.

I work in cannabis tech and raise three kids. Along the way I built a niche LinkedIn audience by sharing real stories and simple lessons without jargon or a guru voice.

Familiar Rules is a small set of principles and tools for anyone who wants trust and visibility without pretending to be someone they are not. If you care more about being useful than being loud, you will feel at home here.