Smiling man with dark hair and beard outdoors on sunny day, blurred green trees and blue sky in background

I'm Brian Geddes. I work in cannabis tech, raise three kids, and accidentally built a niche LinkedIn audience by writing like a person.

Happipath started as a way to test honest storytelling. Now it's a space for people in complex or regulated industries to build visibility and trust without pretending to be someone they’re not.

If you're trying to grow a business, lead with clarity, or just show up more consistently, you'll find simple tools here that turn recognition into opportunity.

If you care more about being useful than being loud, you're in the right place.